The above video shows a Volkswagen Tiguan and a Volkswagen Golf GTI driving through sunny downtown streets.

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Vehicles Available

Our Models

See our full lineup of new vehicles and find the one that best fits you.

Service Department

We made your Volkswagen the superior vehicle it is today and we want to ensure it remains that way. Our technicians are highly trained and certified to perform whatever work you may need on your vehicle. Schedule your next appointment with us today.

Schedule Service

Sales Hours

Monday 8:00AM - 6:00PM
Tuesday 8:00AM - 6:00PM
Wednesday 8:00AM - 6:00PM
Thursday 8:00AM - 6:00PM
Friday 8:00AM - 6:00PM
Saturday 8:00AM - 3:00PM
Sunday Closed

Service Hours

Monday 8:00AM - 5:00PM
Tuesday 8:00AM - 5:00PM
Wednesday 8:00AM - 5:00PM
Thursday 8:00AM - 5:00PM
Friday 8:00AM - 5:00PM
Saturday Closed
Sunday Closed

Visit Us

  • 721 South Monroe Ave, Mason City, IA 50401

Welcome to Pritchard Volkswagen of Mason City

At Pritchard Volkswagen of Mason City, we pride ourselves on a family-owned tradition of excellence that dates back over a century. Founded in 1913 by Walter S. Pritchard, our dealership has been a cornerstone of the Mason City community, serving drivers with a commitment to treating every customer like family. As a fifth-generation business, we understand the importance of trust, transparency, and top-notch customer service in your car-buying journey.

Discover Our Featured Volkswagen Models

Explore our exceptional lineup of Volkswagen vehicles designed to elevate your driving experience. Whether you're looking for the spacious and versatile Atlas, the sleek and stylish Crossport, or the agile and efficient Tiguan, we have the perfect model for you. Our inventory also includes the timeless Jetta and the dynamic Golf, ensuring there's something for every lifestyle and preference.

Comprehensive Dealership Services

At Pritchard Volkswagen of Mason City, we offer more than just a wide selection of vehicles. Our services are designed to meet all your automotive needs, including:

  • New and Pre-Owned Vehicle Sales: Choose from over 600 used units and the latest Volkswagen models.
  • Certified Service and Maintenance: Our VW-certified technicians are here to keep your vehicle in peak condition.
  • Flexible Financing Options: Our finance team is dedicated to finding a plan that works for you, regardless of your credit history.

A Legacy of Community Involvement

Being part of the Mason City community is in our DNA. We are proud recipients of accolades like the "Top of Iowa Workplace" and the "Reader's Choice Awards for Best New & Used Car Dealer." Our dedication extends beyond the showroom as we actively support local initiatives and organizations, fostering a strong bond with our neighbors.

Visit Us in Mason City

Conveniently located in Mason City, with proximity to Des Moines, Clear Lake, Charles City, and Albert Lea, MN, Pritchard Volkswagen of Mason City is your go-to destination for quality vehicles and exceptional service. We invite you to visit us and experience firsthand the warm, welcoming atmosphere that has made us a trusted name in the automotive industry.

For more information, visit us at or stop by our dealership to discover why generations of drivers have chosen Pritchard Volkswagen of Mason City for their automotive needs.

Why Choose Pritchard Volkswagen of Mason City?

  • Family-Owned Legacy: Over 110 years of commitment to customer satisfaction.
  • Award-Winning Service: Recognized as the #1 Fleet Commercial Dealer in America.
  • Community Focused: Proud supporters of local charities and events.

Come experience the Pritchard difference today!